On the eve of its 30th anniversary, Astre, Europe’s leading transport and logistics grouping, is undergoing a major change: a new logo and a new slogan in English mark the beginning of a new era. Beyond the desire to modernise the logo, these changes are the result of a global strategy that will be deployed in 2022.
Stars aligned
Visible for nearly 30 years, 365 days a year, throughout Europe, the yellow sun of the Astre logo needed to be modernised, without losing this identity that is unconsciously ingrained in the retina of drivers and all road users. An evolution rather than a revolution, the new logo responds to the ambition to renew both the image of a cooperative that will celebrate its 30th anniversary next spring, and that of a professional sector that is still not very well known.
A stronger change is made with the slogan. With an English-speaking base line, the grouping is consolidating its European dimension and aligning its stars with the reality of a network spread over more than 21 countries. Words chosen as close as possible to what Astre is :
Supply chain experts, grouped together, throughout Europe
New banners, a new logo and an English-speaking baseline, these changes reflect Astre’s desire to assert its leadership, as Denis BAUDOUIN, President of the Group, explains: “For 30 years, Astre has been able to develop a solid network of transport and logistics experts on a European scale. The flexibility of SMEs, the power of a large group’, our motto since the beginning of our adventure remains more than ever true, but our image must be marked and noticed, in particular through these changes of graphic identity. Our lorries remain the primary vector of communication and convey the image of the Group and its members. Therefore, the choice of a new slogan in English was an obvious choice. Astre is a European network and is organising itself to develop this international influence even more“.
Movement for 2022
This year 2022 is a gateway for Astre, which is making its Big Move, like a mutation, a turn around three major ambitions: to shine, to innovate, to adapt.
“Astre’s Big Move does not stop with this change of visual identity. Other actions will take place during 2022 to properly celebrate the cooperative’s 30th anniversary and to implement the ambitious changes. We will reveal them in due course“, announces Denis BAUDOUIN
Read the President’s greetings: here
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